Empowering Entrepreneurs: DEIL Group's SSBO Program Fuels Small Business Growth

Introduction

Launched in 2018 by DEIL Group Co. Ltd, the Small Scale Business Owner (SSBO) initiative represents a strategic commitment to grassroots economic development. Jointly administered by DEIL Outlet (retail operations) and DEIL Financial Group (capital solutions), this program provides tailored financial support to micro-enterprises across local and remote communities.

How SSBO Works

  1. Strategic Selection

    • DEIL identifies promising small businesses (retail shops, artisan workshops, service providers) through its regional outlet network

    • Priority given to businesses with community impact potential

  2. Credit Facility Structure

    • Interest-free capital injections (equipment, inventory, or operational funds)

    • Repayment triggered only upon sales generation

    • Installment plans at <1% administrative fee (0.25%-0.75% based on business size)

  3. Mentorship Ecosystem

    • DEIL Outlet provides retail space for selected products

    • DEIL Financial Group offers free financial literacy workshops

Transformative Impact (2018-Present)

  • Job Creation: 8,200+ new positions generated across 14 regions

  • Business Survival Rate: 89% of SSBO participants sustain operations beyond 3 years (vs. industry avg. of 50%)

  • Supply Chain Integration: 37% of businesses become certified DEIL Outlet suppliers

Success Story: Amina’s Textiles (Kano, Nigeria)

"With ₦2.8M SSBO funding, we grew from 3 looms to 12. DEIL Outlet now stocks our fabrics nationwide. We’ve hired 15 local women and repay through sales—no pressure."

DEIL’s Strategic Vision

"The SSBO program embodies our triple-bottom-line philosophy," states Chen Wei, DEIL Financial Group Director. "By removing traditional collateral barriers and aligning repayment with cash flow, we build sustainable local economies while expanding DEIL’s ethical supply chain."

Future Roadmap

  • Phase 1 (2024): Expand to 8 new countries

  • Phase 2 (2025): Launch SSBO Digital Hub for e-commerce integration

  • Phase 3 (2026): Establish green business accelerator track

Join the Movement

Eligible entrepreneurs may apply at DEIL-SSBO Portal or visit any DEIL Outlet location. Partner businesses receive:
- Customized credit lines
- DEIL-certified vendor status
- Free point-of-sale systems

"We don’t just fund businesses—we build legacy enterprises."
― DEIL Group SSBO Manifesto